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Dictionary Of Marketing Terms Pdf Free Download

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MessagePosté le: Dim 4 Sep - 03:36 (2016)    Sujet du message: Dictionary Of Marketing Terms Pdf Free Download Répondre en citant

Dictionary Of Marketing Terms Pdf Free Download >

automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. The term is often used in the short form isThe merchandise that is offered for sale without recourse to an adjustment or a refund. Read More Highlight search term Print Save Cite Email Share Decrease Increase Subscriber Login Username Password Forgotten your password? Library Card # Login with your Library Card Login with Athens/Access Management Federation Don't have an account? Search within work Subject(s) in Oxford Reference Business and Management Social sciences Publishing Information All Contents Entries Access to the complete content on Oxford Reference requires a subscription or purchase. (consumer behavior definition) The affective responses include states such as emotions, specific feelings, and moods that vary in level of intensity and arousal.>>See AlsoWheel of Consumer Analysisaffective conflictA state of conflict that exists when a channel member feels stress, frustration, tension, or hostility toward another channel member.>>See Alsolatent conflictmanifest conflictperceived conflictaffiliateRefer to "See Also" column to the right.>>See Alsoaffiliate marketingaffiliate fraudA dishonest tactic used by affilitates in an affiliate marketing program to generate unearned, illegitimate income. (retailing definition) The range of choice offered to the consumer within a particular classification of merchandise. The experiment should reflect the needed variation in stimuli, cost of measuring the results, lost opportunity cost in the non-optimal cells, and management confidence in the base strategy.>>See Alsomarketing mix modelsadaptive planningAn iterative process framework for organizing myriad information flows, analyses, issues, and opinions that coalesce into strategic decisions. Also known as leverage. The aging of certain products is part of the curing--e.g., tobacco, liquor, cheese. Also referred to as market or competition-driven bidding.

The process is iterative because the implementation phase will eventually be followed by a revised situation assessment.>>See Alsogap analysisadaptive productAlso called adapted product, this market entry acquires its uniqueness by variation on another, more pioneering product. Activity quotas focus on a salesperson's efforts rather than the sales volume outcomes of these activities. Source: IEGAmerican National Standards InstituteRefer to "See Also" column to the right.>>See AlsoANSI.X12American Technology Preeminance Act (1992)This act requires that, as of 1994, packaging labels in consumer commodities must be expressed in both inch or pound symbols and the metric system.analog approachA method of trade area analysis that is also known as the similar store or mapping approach. Conditions under which an attraction model can be expected to hold have been described by Bell, Keeney, and Little (1975).>>See AlsoMultiplicative Competitive Interaction modelattributable costsRefer to "See Also" column to the right.>>See Alsodirect costsattributeRefer to "See Also" column to the right.>>See Alsoproduct attributesattribution theoryA theory, or group of several theories, stemming from Heider's (1958) belief in the importance of understanding individuals' "naive theories" of causality. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. The attraction level for a brand is often in turn expressed as a function of customer characteristics, the marketing mix, and the competitive environment. The augmented aspects are added to the physical product by action of the seller, e.g., with company reputation or with service.>>See Alsocore productauthorizationA process by which credit sales are approved either through a telephone system from the selling floor to the credit office or by an automated system tied into a point-of-sale system.authorized dealerA dealer who has a franchise to sell a manufacturer's product. The cost includes labor, supplies, and all expenses, including costs for this service when purchased outside the store.alteration departmentRefer to "See Also" column to the right.>>See Alsoalteration roomalteration roomA section, run in conjunction with one or more selling departments, that alters merchandise to customers' wishes, especially for men's and women's apparel.ambianceAn overall feeling or mood projected by a store through its aesthetic appeal to human senses.ambush marketingA promotional strategy whereby a non-sponsor attempts to capitalize on the popularity/prestige of a property by giving the false impression that it is a sponsor.

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